江苏乡村旅游发展如何适应“新常态”

How does rural tourism development in Jiangsu adapt to “new normal”?

在国民经济发展步入"新常态"的背景下,旅游业出现了逆势增长的新常态特征,成为各地转方式、调结构的战略选择和工作抓手。论文在此背景下,系统分析了江苏省乡村旅游业的发展现状,认为江苏乡村旅游业虽然发展优势明显,在全国具有规模领先优势,但内部结构失衡,发展质效不佳,"转型升级"成为江苏乡村旅游业适应新常态、引领新常态的路径选择。新常态下江苏乡村旅游转型升级的思路和方向,应重点从区域差异化定位,完善产品体系,进行产业融合,创新发展模式等方面入手,以开辟新常态下江苏乡村旅游发展的新天地。

In the context of the ＂new normal＂ development of the national economy,the tourism industry has appeared in the new normal characteristics of the contrarian growth,and has become the strategic choice and the starting point of the transfer mode.In this context,the paper analyzes the current situation of the development of rural tourism in Jiangsu Province,and thinks that although the rural tourism industry in Jiangsu has obvious advantages in development,it has the leading edge in the country,but the internal structure is unbalanced and the development is ineffective.Become Jiangsu rural tourism to adapt to the new normal,lead the new normal path selection.Under the new normal situation,the idea and direction of the rural tourism transformation and upgrading in Jiangsu should focus on the new world of Jiangsu rural tourism development from the aspects of regional differentiation and positioning,perfecting the product system,integrating the industry and innovating the development mode.