组织学习能力、新产品开发速度与组织绩效:需求不确定性的调节作用

Organizational learning capacity,new product development speed and organizational performance:the moderate effect of demand uncertainty

企业面临着激烈竞争和日益动荡的经营环境,创新效率逐渐成为其保持竞争优势的重要因素。通过调查研究方法,以福建101家制造企业为研究对象,在检验组织学习能力、新产品开发速度与组织绩效之间关系的基础上,分析市场需求不确定性对上述关系的调节作用。研究结果表明:新产品开发速度对组织绩效具有正向影响,并在组织学习与组织绩效的关系中起到中介作用;此外,市场需求不确定性正向调节新产品开发速度与组织绩效之间的关系,即市场需求不确定性越高,新产品开发速度对组织绩效的正向影响就越强烈。

This article identifies the relationships between the organizational learning capacity, new product development speed and organizational performance, as well as considering the effect of demand uncertainty. The empirical results based on the data from 101 shoes and clothing enterprises in Fujian concludes that： organizational learning capacity enhances the organizational performance through the mediate effect of the new product development speed. But the demand uncertainty positively moderates the positive relationship between NPDS and organizational performance. Finally, there are also some limitations and expectations should be considered in the future.