摘要
一直以来，过节买酒，或为团聚，或为庆贺，或为送礼!难怪每年自中秋节前开始到农历春节期间的销售额往往占了一年中的三分之二，线上酒水消费也不例外。转眼“双十一”剁手节又要来了，你们是磨刀霍霍准备好了又要开始剁手了吗？那么酒商们，你们又知道连续两年专门针对终端消费者而定的“天猫99酒水节”给了我们什么启示？
Buy wine for drink, for gift or for celebration, people buy wine and spirit more during festivals and promotions. The wine sales from one month before the Mid-Autumn Festival to the Lunar New Year period often accounted for two-thirds of the year, online drinks consumption is no exception. Nov 11, China’s Singles’ Day is coming, the shopping carnival is coming, are you planning to buy or planning to sale? We are going to analysis TMALL Wine & Spirit Online Sales Report here to find out how many people bought? How much they bought? And what changes have taken place in their purchases?
出处
《葡萄酒》
2017年第11期16-20,共5页
Wine
