摘要
除了那些香槟品牌市场营销之绝妙以外，薄若莱的公关团队绝对是葡萄酒界最棒的。每年的11月一到，各种媒体报道纷至沓来：一款由直升机、摩托车甚至大象运输的葡萄酒率先冲击了国际市场，这就是一薄若莱新酒。
Other than the clever folks marketing Champagne brands, the PR teams in Beaujolais must be the finest in the wine world. Each November, press releases announce that a wine soon will be raced by helicopter, motorcycle and even by elephant to be the first to hit the international markets--Beaujolais Nouveau. And each November, wine journalists around the world enthusiastically tell the story again and again.
出处
《葡萄酒》
2017年第11期90-91,共2页
Wine
