大众传媒泛娱乐化背景下大学生审美素养的培育

Research on the College Students' Aesthetic Quality under the Background of Mass Media Pan-entertainment

在消费主义、功利主义的刺激下,大众媒体逐渐出现了"泛娱乐化"的倾向,从而误导了人们的审美与价值观。大学生身处"泛娱乐化"的文化语境中,审美观念模糊、标准混乱,出现世俗化、功利化倾向,严重阻碍了他们审美素养的提升,也影响了他们成长成才。在泛娱乐化背景下大学生存在审美认知片面、审美感受力肤浅、审美判断力缺乏和审美创造力不足的问题。为此,高校应当加强审美教育,建立特色校园文化打造良好的审美环境,并合理利用大众传媒引导大学生树立正确审美观,自觉抵制泛娱乐化消极影响。

In the stimulus of consumerism and utilitarianism,the mass media has gradually appeared the tendency of ＂Pan-entertainment,＂mislead people＇s aesthetics and values. College students live in the ＂Pan-entertainment＂cultural context,their aesthetic ideas are vague,aesthetic standard are disunity,that has seriously hindered their aesthetic accomplishment and growth. College students have a one-sided aesthetic experience,aesthetic cognition,aesthetic judgment and lack of superficial aesthetic creativity problems under the Pan-entertainment background. Therefore,Colleges should strengthen the aesthetic education,establish characteristic campus culture to create a good aesthetic environment,and apply the mass media rationally to help students to establish correct aesthetic view,resist the negative effects of Pan-entertainment.