旅行社实施标准化建设的思考与探索

Consideration and Exploration on Standardization Construction of Travel Agency

标准化是强化行业管理、规范市场行为的有效有段,也是推动旅行社行业加速发展的动力。标准的贯彻实施将有利于旅行社服务质量的进一步提升,对旅行社企业参与市场竞争、实现可持续性发展有着积极作用。本文通过比较国内外旅行社标准化发展的现状,提出旅行社实施标准化建设的基本思路与对策,以期为旅行社行业开展标准化建设提供有效借鉴。

Standardization is the effective way to strengthen industry management and regulate market behavior, and is also the driving force to promote the rapid development of the travel agency industry. The implementation of the standard will benefit the further improvement of the service quality of travel agencies, and play a positive role in the participation of travel agencies in market competition and sustainable development. By comparing the current situation of the standardization development of travel agencies at home and abroad, this paper puts forward the basic ideas and countermeasures of the implementation of standardized construction of travel agencies, in order to provide effective referenee for the standardization construction of travel agency industry.