不确定性条件下心理驱动行为的道德修正——从古典经济学到伦理经济学的演化

Moral Rectification of Psychologically-Driven Behavior under Uncertainty——An Evolution from Classical Economics to Ethical Economics

不确定条件下经济行为人的心理会发生变化从而导致行为发生难以预期的变动,因此如果仅仅停留在"利己"动机及其理性推理上,则可能无法解释许多个人决策和经济现象。迄今为止的经验证明,道德是约束、限制和校正人的行为的最持久和最可靠的因素,从而也是降低不确定性的最持久和最可靠的因素。所以,从经济人的心理、情绪、偏好和观念等方面去考察决定和影响行为的机制、规律,并在"环境—心理—行为"框架下建立一个个人行为的道德修正模型,可以比较合理地解释经济人的行为。

The psychological changes in economic man under uncertainty will lead to unexpected behavioral changes. Hence,by rational reasoning of a'self-interest'motive,it is unlikely to explain many individual decisions and economic phenomena. So far the empirical evidence has demonstrated that morality is the most persistent and reliable factor that can constraint,limit and modify human behaviors and thus has become the most persistent and reliable factor for reducing uncertainty. Therefore,the behavior of economic man may be reasonably explained by examining a mechanism or law that can determine and influence behaviors from the perspective of the mind,emotion,preference and concept of economic man and by establishing a moral rectification model for individual behavior under the 'environment-psychology-behavior'framework.