“互联网+”环境下生鲜电商商业模式的比较

Comparative of Business Model of Fresh Products E-commerce Under 'Internet+' Environment

在"互联网+"的环境下,生鲜电商发展速度很快,如今已经变成了一种重要的商业模式,但对其商业模式的本质等问题依然很不清晰。针对当前研究的不足,基于生鲜电商商业模式的特点,采用描述性多案例的方法解析了生鲜电商商业模式的构成要素以及运行机制,给出了有效的研究结果。最后提出了我国生鲜电商商业模式未来发展对策和相关建议,以期为生鲜电商企业提供相应的实践指导和思路。

Under the ＇Internet＋＇ environment,fresh products e-commerce geted development rapidly.Now it had become a kind of important business model,but the nature of its business model is still not clear.Aiming at the shortcomings of the current study,combining with the characteristics of fresh products e-commerce,this study used descriptive multi-case study methods to analyze the business model elements and operation mechanism of fresh products e-commerce.Finally,some countermeasures and suggestions for the future development of the business model of fresh e-commerce in China were advanced,to provide corresponding practical guidance and ideas for the enterprises of fresh products e-commerce.