我国与欧美国家广告行业自律的异同

Similarities and Differences of the Self-Discipline of the Advertising Industry Between China and the Europe and America Countries

广告行业发展到一定阶段随即产生广告行业自律,中国的广告行业自律在规范内容、组织机构等方面与其他地区有着相同之处,而在自律体制上却存在着巨大差异。论文主要从自律体制受消费者支持程度、自律体制的执行力、权威性、广告主意识等方面来阐述、分析这些差异,进而对中国广告行业自律的发展做一些思考。

Advertising self-discipline is the product aider advertising industry has developed to a certain phase. There are similarities in the aspects like organizations and specific contents of the self-discipline of the advertising industry between China and other countries, while there are big differences in the self-discipline system. This paper focuses on description and analysis of these differences from the aspects of the degree of self-discipline system being supported by consumers, the executive power and the authoritative of the self-discipline system and the advertisement awareness, and then brings some thinking about the development of the self-discipline of the advertising industryofChina.