新媒体时代下传统媒体的影响力突围

Influence Breakthrough of Traditional Media in the New Media Era

在网络媒体的重重围困之下,如何实现传统媒体影响力的突围,是当前传统媒体探索的重点。对《连云港日报》近年来采取"扬长避短"的做法进行了分析,试图探索出一条适合传统媒体尤其是纸质媒体的影响力突围之路。

Under the heavy siege of internet media, how to realize the breakthrough of influence of tradi- tional media is the focus of current traditional media exploration. In this paper, the ＂avoiding weaknesses＂ approach by Lianyungang Daily in recent years is analyzed in an attempt to explore suitable way for tradi- tional media, especially in terms of the influence breakthrough of paper media.