江苏省城镇全域旅游发展路径探究——以句容市为例

Study on the Development Path of Town All-for-one Tourism in Jiangsu Province:A Case Study of Jurong City

以"国家全域旅游示范区"江苏省句容市为例,通过对句容市发展全域旅游的优势与劣势分析,探讨了江苏省城镇发展全域旅游的可行性路径。基于全域旅游的理论研究基础,提出了在全域旅游理念导向下,通过做好规划、城乡协同、整合资源、产业融合、创建品牌,构建全域旅游大格局的发展路径。

Jurong city is one of the first announcement units of ＂national tourism demonstration area＂. Through the comprehensive analysis of the advantages and disadvantages of the development of all-for-one tourism in Jurong city, this paper discusses the feasibility of the development of town all-for-one tourism in Jiangsu province. Based on the theory research of all-for-one tourism, the paper proposes the develop- ment path of building the big pattern of all-for-one tourism through planning, urban and rural cooperation, integration of resources, industry integration, and brand creation.