基于心理距离的网络舆情传播倾向性研究

A Study on the Propagation Tendency of Network Public Opinion Based on Psychological Distance

文章阐述了心理距离理论对网络舆情传播倾向性的影响,并结合具体的网络舆情实例,从时间距离、空间距离、社会距离、假设性这四个心理距离维度进行了深入的案例剖析。结果显示,心理距离越近,越容易产生正向的传播倾向。研究结果证明了四个心理距离维度对传播倾向性存在影响关系,为进一步的维度测度奠定了基础。

This paper expounds the influence of psychological distance theory on the tendency of network public opin- ion. Combined with specific examples of network public opinion, the paper makes in-depth case analysis from four di- mensions of psychological distance, including temporal distance, spatial distance, social distance and hypothetieality. The results showed that the closer the psychological distance was, the more likely it was to have a positive tendency to disseminate.It also showed that the four dimensions of psychological distance indeed have influence on the dissemina- tion tendency, and lay the foundation for the further dimension measurement research.