出版社在融合发展中的平台战略——以漓江出版社为例

The Platform Strategy of Publishing House in the Process of Integrative Development——A Case Study of Lijiang Publishing Press

出版融合发展本质是出版平台的延伸发展,由于传统出版社这个平台存在诸多缺陷,因此需要建立新的出版平台来加以弥补,让其成为可实现全媒体出版的新型出版机构。漓江出版社南宁出版中心围绕"地方文化出版"主题,构筑了图书出版平台、《美丽广西》杂志综合平台、线上(数字)出版平台、"漓江书院"空间出版平台,形成了"四位一体"的新型出版平台。这些平台的建设,推动着南宁出版中心迅速走上融合发展之路。

The core of the integrative development of publishing house is actually the extension of platform development. There are a lot of shortcomings in traditional publishing houses, which requires us to construct a new type of publishing platform so as to realize the all-media publishing. Nanning Publishing Center of Lijiang Publishing Press has established four platforms, including book publishing platform, ＂Beautiful Guangxi＂ magazine platform, online （digital） publishing platform, and ＂Lijiang Academy＂ platform to form a new ＂four-in-one＂ publishing platform by focusing on the theme of ＂local culture＂. The construction of those platforms is promoting the integrative development of Narming Publishing Center rapidly.