浅析新媒体环境下网络新闻传播伦理建设

On Ethical Construction of Netnews Communication in the Context of New Media

新闻业在网络信息技术的高速发展下发生巨大变革。在理论联系实践基础上,分析目前新媒体环境下国内网络新闻传播业的发展现状。指出其存在问题并分析原因,结合国内外优秀理论提出媒体自律,正确引导网络舆论,提高网民素质以及加大网络技术调控等加强网络新闻传播伦理建设的策略。

Tremendous changes have been taking place in journalism with the rapid development of network information technology. This paper analyzes the current development situation of net-news communication in the context of New Media by literature searching and summing up. By linking the theory with practice, it analyzes the shortcomings of the development and the causes, and puts forward some strategies in promoting the ethical construction of net-news communication： the self-discipline of the media; guiding the public opinions in a proper way; improving the quality of netizen and network technology.