面向高职院校招生宣传的移动服务设计——以微信公众平台为例

The Design of Mobile Service for Enrollment Publicity in Higher Vocational Colleges——Take the We Chat Public Platform as an Example

移动互联网发展和移动终端的普及使信息和服务无处不在,发展高校招生宣传的移动服务,并使之通过移动终端泛在化是必然趋势,微信公众平台的泛在化、移动化、便捷性及全时性服务可为众多领域的移动服务设计提供环境和工具支撑。从微信公众平台及其提供的移动服务入手,先探索设计招生宣传移动服务的必要性,然后从公众平台的构建成本低、用户基数大、媒体元素、互动方式和支持功能等方面验证其设计可行性,进而从微信公众号设计、自定义菜单设计、招生资源设计、互动功能设计、集成微站设计五个方面详细阐述设计过程,最后提出平台在招生宣传中应注意问题及发展方向,旨在探索一种创新高校招生宣传移动服务的方法和途径。

With the development of mobile Internet and the popularity of mobile terminals, information and services are everywhere, and the development of mobile services for college enrollment publicity through the mobile terminal is an inevitable trend. The pervasiveness, mobility, easiness and full-time services of WeChat public platform provide environmental and tool support for mobile service design in many areas.The article starts from the micro-public platform and the mobile service, explores the necessity of mobile service for designing the enrollment publicity, verifies its design feasibility from the public platform of low construction cost, the great user base, media elements, interactive way, support functions and so on, and and elaborates the design process from the WeChat public number design, custom menu design, enrollment resource design, interactive function design, integrated micro-station design. At last,the article suggests paying attention to the problem and the development direction in the recruitment of publicity, aiming to explore a kind of mobile service way of innovative university enrollment publicity.