摘要
＂脑洞大开＂的故宫文创将百年前的皇帝＂拉入＂现代,用当代语言展示清代乾隆皇帝的山水印石、三希空间、春晓庆典、清明上河图,以及他的无数个秘密。今年6月,一场＂帝王品味＂与现代流行文化的超时空对话展览让济南民众近距离接触到了故宫的文创潮品。这些＂来自故宫的礼物＂通过新媒体运营与文创产品结合,受到广大消费者的喜爱,一跃成为大热＂网红＂。
More and more people are willing to buy such cultural and creative products as fine arts & crafts, cultural tourist souvenirs,office supplies, household products, as well as sci-tech design products for daily use.Within just a few years, the Cultural& Creative Products of the Palace Museum changed design thought,adding fresh creativity to historical relics. Under the condition of following the historical facts, each product is provided with simple yet lovely design and text. Thus, it rapidly develops into a model of the cultural & creative product industry.Regarding the development route of cultural & creative products, Shan Jixiang, Director of the Palace Museum,considered, 'To master how to apply various means to spread our excellent traditional culture, we should vivify the cultural heritage resources of the Imperial Palace. As a museum,the most important thing is truly integrating our cultural resources into people's life.'In such a good time for cultural& creative development, the cultural resources of Shandong need to be developed and have value added. Only cultural consumption that is easily acceptable to the market while spreading the excellent local culture can elevate the life quality of the masses.
出处
《走向世界》
2017年第43期29-31,共3页
Openings
