信息化背景下医药市场营销教学改革与实践

Reform and Practice of the Pharmaceutical Marketing Teaching under the Background of Informatization

随着信息技术的发展,医药卫生行业发生了巨大的变化。智慧医疗、智慧药房改变了传统的医疗系统,对未来的医药工作者提出了更高的要求。医药卫生专业的教学课程改革势在必行。本课题组运用"任务为中心、课上课下衔接、教学互动两仪、四阶段递进"的太极式翻转课堂对药品市场营销课程进行了改革,教学改革中以资源库平台为载体,介绍了信息化背景下医药市场营销教学改革的背景、改革内容及实践评价,完成了太极环式翻转课堂视域下药品市场营销教学资源库平台的建设,优化了药品市场营销教学信息化环境,提高了教学效果,为课程改革提供了借鉴和启示。

With the development of information technology,great changes have taken place in the medical and health industry. Smart medicine and smart pharmacy have changed the traditional health care system,which the future of the medical workers put forward higher requirements. The educational reform in the medical industry is imperative. Our research group applied the Tai Chi ring pattern,which was a task-centered,cohesion in and after class oriented,interactive and step-by-step teaching pattern,to reform the course of pharmaceutical marketing. The teaching reform was based on resource database platform and it introduced the background,the reform content and the practice evaluation of the pharmaceutical marketing teaching reform under the background of informationization. We carried out the design and construction of teaching resource database platform for pharmaceutical marketing under the background of information technology.By constantly optimizing the teaching environment,we improved the teaching effect,and provided reference and inspiration for curriculum reform.