需求细分时代企业管理者思维转变方式研究

Research on the Change of Enterprise Manager's Thinking Mode in Demand

随着当今社会迅猛发展,消费者在生活方式、消费理念、消费习惯等方面呈现更明显的差异化,对于产品的需求也不断发生转变,某一市场的所有需求不可能被一个企业满足。企业根据细分市场、选择市场以及产品的战略布局,精确的锁定目标市场,其中市场细分是针对不同需求的消费者进行区分的过程,这也是企业获取有效营销途径的方式,进行营销战略布局的重要环节。企业根据消费者的需求进行市场细分,提供差异化的服务。这也为企业管理者带来挑战,需要突破固有传统的管理思维,提高企业管理水平。本文重点阐述在需求细分时代,企业管理者应该如何转变思维模式。

With the rapid development of today's society,consumers in the lifestyle,consumption concepts,consumption habits,etc.show a more significant difference,the demand for products also continue to change,all the needs of a market can`t be met by a business.Enterprises according to the market segments,select the market and the strategic layout of the product,the precise target market,which is differentiated market segmentation for different needs of the consumer to distinguish the process,which is the enterprise access to effective marketing approach,the marketing strategy layout the important link.Enterprises according to consumer demand for market segmentation,to provide differentiated services.This also brings challenges to business managers,the need to break through the inherent traditional management thinking,improve enterprise management.This paper focuses on how enterprise managers should change their thinking patterns in the era of demand segmentation.