新疆文化产业竞争力分析

An Analysis of Cultural Industry Competitiveness in Xinjiang

文化产业已成为推动社会进步和经济增长的重要引擎,而大力发展文化产业的核心问题在于提升文化产业竞争力。本文通过构建新疆文化产业竞争力指标体系,借助投入产出数据,对新疆文化产业竞争力进行测度。研究表明:新疆文化产业的综合竞争力高于第一产业,但低于第二、第三产业;新疆文化产业的现实竞争力低于全国平均水平,但潜在竞争力高于全国平均水平。今后应通过深入挖掘具有新疆特色的文化资源,加大文化产业资源链接与整合,提升文化企业核心竞争力,积极拉动文化消费需求以及推动文化相关产业集聚等途径,提升新疆文化产业竞争力。

The cultural industry has become an important engine to promote social progress and economic growth,while the core issue of developing the cultural industry is to enhance the competitiveness of the industry.By constructing the index system of the competitiveness of cultural industry in Xinjiang,this paper measures the competitiveness of cultural industry in Xinjiang by means of input and output data.The research shows that,in terms of comprehensive competitiveness,its cultural industry is higher than the first industry,but lower than the second and third industries.The real competitiveness of cultural industry in Xinjiang is lower than the national average,but the potential competitiveness is higher than the national average.Should be in the future through in-depth digging with characteristics of cultural resources in Xinjiang,increase the cultural industry resources links and integration,promote enterprises’ core competitiveness,actively boost cultural consumption demand,and promote cultural industry cluster and other ways to promote the competitiveness of the cultural industry in Xinjiang.