水产品价值链视角下的新型渔业经营主体发展研究

Research on the Development of New Fishery Management Subjects from the Perspective of Aquatic Product Value Chain

新型渔业经营主体是实现渔业现代化的重要组织载体,代表了现代渔业建设的发展方向,但如何应对产业转型升级、提高市场竞争力是发展新型经营主体面临的重要问题。价值链分析是研究企业竞争优势的重要理论工具和方法。本文将价值链理论分析工具应用到新型经营主体研究中去,在分析水产品价值链结构、新型经营主体的价值活动,以及主体行为的基础上,提出优化水产品价值链、提升新型渔业经营主体竞争优势的政策启示和对策建议。

The new fishery management subjects are an important organization carrier of fishery modernization,and represents the developmental direction of modern fisheries construction,but how to deal with the industrial transformation and upgrading,and improve market competitiveness is an important task to develop the new fishery management subjects.Value chain analysis is an important theoretical tool and method for the study of competitive advantages of enterprises.In this paper,the theory of value chain analysis tool is applied to the study of new management subjects,and policies and suggestions are put forward to optimize the aquatic product value chain and enhance the competitive advantages of new fishery operators based on the analysis of structure of the aquatic products value chain,value activities and behavior of new fishery management subjects.