互联网环境下服务战略与组织结构的匹配——基于制造业的多案例研究

Matching of Service Strategy and Organizational Structure in the Internet Environment:A Multi-case Study Based on the Manufacturing Industry

制造业服务化的成功依赖于服务战略与组织结构的匹配,但已有相关研究主要基于传统工业情境,关注供应商与顾客的二元关系,不能很好地指导当前互联网环境下企业频繁跨组织协作的实践。本文以深度、宽度和系统性作为服务战略的维度,以元组织及其边界可渗透性、分层程度作为组织结构的概念和维度,提出互联网环境下服务战略与组织结构匹配关系研究的理论框架,以三家代表性企业为案例研究对象,总结出六种服务战略、两类元组织和它们之间的两种匹配关系,以及组织结构和服务战略匹配演化的三种路径,将制造企业服务战略、组织结构及其匹配关系的研究延伸至互联网情境和组织间层面,有助于缩小服务化研究与战略管理、组织科学前沿研究之间的差距。

The success of manufacturing servitization depends on the matching of service strategy and organization structure, but the existing research is mainly based on the traditional industrial context, focuses on the dual relationship between suppliers and customers, thus is not a good guide to the frequent inter-organizational collaboration practice in the current Internet environ-ment. With depths width and systematicness as the dimensions of service strategy？ and meta-or-ganization, permeability of boundaries and degree of stratification as the definition and dimensions of organizational structure, this study puts forward the theoretical framework to make the service strategy and organizational structure matching and the Internet environment. This study summa-rizes out six service strategies？ two meta-organizations？ two matching relations and three mate-hing evolutionary path of service strategies and organizational structures through in-depth analysis of three typical case enterprises. And it extends the research on the service strategy, or-ganizational structure and matching relation of manufacturing enterprises into the Internet envi-ronment and interorganizational level, and helps to narrow the gap between servitization research and other research fields such as strategy management and organization science.