“互联网+”战略转型对企业价值的影响研究——以九安医疗为例

The Impact of“Internet+”Strategic Transformation on Enterprise Value:A Case Study of Andon Health

企业实施"互联网+"并不仅仅是单纯与网络技术的结合,而是全方位的战略转型。企业可以通过借助互联网技术对相关数据进行收集、整理和加工,实现商业模式再造,最终拉动企业价值的增长。本文选取九安医疗作为案例,研究了九安医疗"互联网+"战略转型路径对企业价值的影响程度。本文的研究有助于引导企业依托互联网技术改造组织、升级产品、部署战略,可为企业实现"互联网+"战略转型升级提供理论支持。

What ＂Internet ＋＂ brings to the enterprise is not only a combination of pure technolo-gies, but also a full range of strategic transformation. Thanks to “ Internet ＋ ” technology, enter-prises can collect information for in-depth analysis, and innovate the ways of production, and form a new economic growth point. By studying the impact of ＂Internet ＋＂ on enterprise value of Andon Healthy this paper analyzes the enterprise value change path of ^Internet ＋strategic stansformation , and provides a theoretical basis for enterprises to upgrade the combination of “ Internet＋” and product structure reform.