扬州市中医院文化软实力建设研究

Study on the Construction of Chinese Cultural Soft Power of Yangzhou Hospital of Traditional Chinese Medicine

中医药文化是当今国家软实力的重要体现,而作为中医药文化传承和发扬阵地的中医医院,提升软实力至关重要。本文分析梳理了扬州市中医院在建设文化软实力方面的研究成果,从扬州中医药文化建设、扬州市中医院名医馆及其自身优势等方面,对其软实力的重要载体、社会吸引力及社会影响力分别进行了阐述,很好地传承、挖掘和弘扬了扬州中医药文化。

The culture of Traditional Chinese medicine has become an important embodiment of national soft power recently.Hospitals of TCM naturally should undertake certain responsibilities in the attempt to inherit and carry forward the valuable assets.This paper summarized the research results of cultural soft power construction in Yangzhou Hospital of Traditional Chinese Medicine（ YZHTCM） in respects of Yangzhou TCM culture, Famous Doctor ＇s Museum of YZHTCM and its own advantages, described respectively about important carrier, social attractiveness and effectiveness, which has a good inheritance, excavation and development of Yangzhou TCM culture.