新时代社会主义核心价值观如何见微知著

How Can the Core Socialist Values for the New Era Be Seen?

微传播时代改变了社会主义核心价值观传播的途径与方式,出现信息化的传播途径和碎片化的传播内容。一方面,这种变化为社会主义核心价值观传播提供了契机,向人们呈现更加生动、形象的内容;另一方面,也增加了传播的难度和挑战。借助微传播的有利契机,在新的时代背景下,社会主义核心价值观要在传播途径上有所创新,利用好微平台;要在传播内容上不断丰富,实现传播内容的生活化、形象化和整合化,让受众"见微知著",增强传播实效。

The micro-communication has changed the channel and means of communication of the socialist core values and led to IT-based communication means and fragmented information to be communicated. On the one hand, this change provides an opportunity for the spread of the socialist core values, and presents more vivid content to people. On the other hand, it also increases the difficulty and challenge of communication. In the context of the new era, through the micro-communication, the socialist core values should be innovated in the way of communication, and take advantage of the micro-platforms. We should enrich the content of communication, make the content vivid, visualized and integrated to let the audience ＂know the big picture by observing small clues＂, and enhance the effectiveness of communication.