刘先平大自然文学产业化机制研究

Study on Industrialization of Liu Xianping's Nature Literature

文学产业化是文化市场化的必然结果,以刘先平大自然文学产业化为例,大自然文学产业化需要制定出一套切实可行的产业化机制,才能够增强其在文化市场的竞争力。这个机制涵盖文学价值链生成的各个环节,即需要理清大自然文学在文化创意生成,文化产品的生产、流通、发送机构和最终消费者的接受等多环节的价值生成。此外,也应该注意到文化产业与生俱来的低资产、高风险、高收益等特点,需要充分利用金融工具来盘活大自然的文化资源。

Cultural industrialization is the inevitable result of cultural marketization. Taking Liu Xianping＇s industrialization of natural literature as an example,the industrialization of nature literature needs to develop a practical and feasible mechanism to enhance its competitiveness in the cultural market. This mechanism covers all aspects of the literary value chain,that is,the need to sort out the value of natural literature in the creation of cultural creativity,the production of cultural products,the circulation of cultural products,the transmission of cultural products and the acceptance of the final consumer. In addition,it should also be noted that the cultural industry,characterized by inherent low-asset,high-risk,high-yield,needs to make full use of financial instruments to revive the natural cultural resources.