创新扩散理论视角下智慧医疗推广和运用

The Promotion and Application of Smart Medical from the Perspective of Innovation Diffusion Theory

以浙江大学医学院附属儿童医院手机在线实时就医软件为例,通过回顾性研究,分析该软件的特性及上线后挂号量和支付量等的变化,探索创新扩散理论下智慧医疗产品推广方法,给出智慧医疗产品的推广建议。

Taking the online real-time medical software of mobile phone in a Children＇s hospital Affiliated to School of Medicine,Zhejiang University as an example, the paper analyzes the characteristics of this software and the change of online registration quantity and payment amount, explores the promotion method of smart medical products under the innovation diffusion theory, and gives suggestions for the promotion of smart healthcare products.