潮商诚信文化与电商诚信体系的构建

Credit Culture of Chaozhou Businessmen and Construction of Credit System of E-commerce

潮商诚信文化因其地理性和历史性等原因,形成了一个复杂的综合文化体系。用继承和批判的眼光看,潮商诚信文化存在双重性,一方面是潮商诚信文化形成的多元化,另一方面是潮商也出现过严重的信任危机。从潮商经历的传统诚信、诚信缺失和诚信重建整个过程,可取得对电商诚信体系构建的借鉴和启示。电商诚信体系的构建,要以政府主导为核心,以诚信精神为基础,以竞争机制为手段,通过制度建设、加强监管和行业自律来进行。

Credit culture of Chaozhou businessmen, with its geographical location, history and other fac-tors, has formed a complex and comprehensive culture system. This paper makes a double analysis of credit cul-ture of Chaozhou businessmen with an inherited and critical attitude in two aspects, one of which is the diversi-fied analysis of the formation of credit culture of Chaozhou businessmen and the other is the underlying causeanalysis of Chaozhou businessmen's incredit. By studying the complete process of Chaozhou businessmen'straditional credit, lack of credit and credit reconstruction, experiences and inspirations can be obtained to con-struct credit system of E-commerce. This paper puts forward means to construct credit system of E-commercewith the government as the core leader, the credit spiritas the basis, the competition mechanism as the means.Credit system should be implemented through system construction, intensifying supervision, and industry self-discipline.