科技期刊研究热点与网络关注热点的对比分析

Comparative analysis of research hotspots in scientific journals and hotspots on the internet

【目的】对比分析科技期刊研究热点与网络关注峰值出现的时间顺序,从传播内容角度探讨科技期刊发展途径。【方法】采用文献计量学和网络计量学方法,分析2011—2016年《中国卫生政策研究》的研究热点,并以百度指数为测量指标,统计相应高频关键词的网络关注程度。【结果】2011—2016年《中国卫生政策研究》各年度前5位的高频关键词共有14个,其中多数期刊高频关键词的出现时间比网络关注峰值出现的时间早,少数期刊高频关键词的出现时间与网络关注峰值的出现时间一致。【结论】与网络媒体相比,科技期刊可以更早地发现专业热点问题,而改善传播内容、保障引领地位是提升科技期刊竞争力的关键措施。

[Purposes]The study aims to compare the time sequences between research hotspots appearing in scientific journals and hotspots appearing on the internet,and discuss the development path of scientific journals from the perspective of communication content. [Methods]Bibilometrics and webometrics were used to analyze the research hotspots of Chinese Journal of Health Policy from 2011 to 2016,and the Baidu Index was used to describe the trend of network attentions for high-frequency keywords in scientific journals. [Findings]Fourteen high-frequency keywords in top-five per year are extracted from Chinese Journal of Health Policy from 2011 to 2016. The appearing time of most high-frequency keywords in scientific journals is earlier than the time when the peak appears on network media,while the others are in the same period. [Conclusions]The professional hotspots can be found earlier in scientific journals than that on network media. Improving the communication content and ensuring the leading role of research hotspots are the key measures on increasing the journal competiveness.