服饰,京东电商最后的战役

Clothing,JD.com's Last Battle Field

服饰会是京东永远的话题,也会是刘强东在电商领域的最后一个战场。

Ding Xia, supervisor of JD.com's Fashion Division, should be one of the people who know Richard Liu's 2017 movements best.This year, when Richard Liu wasn't meeting with brand executives, he was certainly on his way to meet them. He made a few trips to Europe, three or four to the U.S., and has visited many other countries, with more than a hundred brand executives on his itinerary,90% of which are closely related to apparel.Under Richard Liu's endeavors, Chopin、Ralph Laurens Swarovski and other dozens of international brands have been introduced to JD.com.In March, JD.com's Fashion Division split off and became independent, since then Ding Xia has reported directly to Richard Liu, interpreted as a signal that Liu pays much more attention to fashion, with strategic resources aimed toward dresses.As a retailer, how can JD.com dismiss business on women? Richard Liu says, to do a good job, JD.com must do something in fashion.