医院体检机构实行外出式的探讨

Go-out Physical Examination by Health Examination Center of a Hospital

体检市场的激烈竞争,促使医院必须提高自身竞争力[1],文章分析因较大市场需求、业务发展需要、医疗水平失衡等方面的原因促使医院体检机构必然选择外出健康体检,同时指出外出健康体检应重点做好四类客户的服务工作,从而获得品牌、安全、时间、经济、人才、衍生等方面的效益。

The fierce competition in the physical examination market forces hospitals to improve the competitiveness.This paper analyzed the three reasons for the large market demand,the business development needs and the imbalance of medical treatment level.The medical examination institutions must choose to go out for health examination.And the paper pointed out that physical examination should focus on four kinds of clients for achieving the brand effect,safety,time,economy,talent and other benefits.