“情感诉求”方法体系探微

A systemic approach to pathos

作为西方修辞学中跨文化的一个经典范畴,"情感诉求"如何用于说服仍是有待系统探究的课题。本文通过考察古希腊罗马以降具有代表性的各家研究,论证了"情感导向"与"情感实现"为"情感诉求"范畴下两个不可或缺且互动生发的维度,并且对各维度应含有的要素结合当代话语环境和叙事学等相关理论进行了提炼和阐释。所确立的"情感诉求"方法体系适用于各类修辞实践和修辞批评。

＂Pathos＂,a classic intercultural category in Western rhetoric,is yet in want of an operative system. Upon surveying the representative works from ancient Greece downwards,we demonstrate that＂emotional orientation＂and＂emotional actualisation＂are two indispensable and interactive dimensions of ＂pathos＂,and that their respective elements need to be defined in the contemporary context,aided by narratology and other related theories. This justified system for ＂pathos＂applies to all types of rhetorical practice and rhetorical criticism.