摘要
紧跟趋势,顺应潮流已成为商家在行业中发展所必备的技能之一,并成为开发新产品的战略手段。通过对南京地区红星美凯龙、月星家居等家具卖场的市场调研,本文共搜集了2017年顾家家居、格调、纳斯卡、斯可馨、CBD与爱依瑞斯六大布艺沙发品牌的产品样本,表明消费者对布艺沙发的核心诉求且对比分析现今布艺沙发色彩的分布概况,运用设计研究方法揭示布艺沙发面料的主流色彩以及探讨主流用色背后的深层原因,希望本文内容对我国软体家具色彩设计有所启发。
Following the trend has become one of the necessary skills for business development in the industry, and become a strategy to tap new products. Througn market research on some furniture stores in Nanjing,this paper collected and analyzed fabric sofa brand product samples of KUKA, STYLE CASA, NASCA, SCIHOME, CBD and ARIS in 2017. By exposing the consumer＇s core demands for fabric sofa and contrasting the distribution of current fabric sofa color, this paper analyzed the mainstream color of fabric sofa and explored the deep causes of mainstream color.It hopes that the paper will inspire the design of Chinese upholstered furniture color.
出处
《家具与室内装饰》
2017年第10期21-23,共3页
Furniture & Interior Design
基金
国家教育部青年科研基金(14YJC760030)
