偏离与体验--消费空间设计中的风格修辞研究

Deviation and Experience: Research on Style Rhetoric of Consumption Space Design

在体验消费背景下,消费空间既是消费行为的发生地,也是消费者消费的重要内容,消费空间设计承担着营造消费体验的重要职能。本文通过修辞学的角度研究消费空间设计,从修辞学中风格修辞的概念引伸出空间设计中风格修辞的内涵;文中总结了在消费空间设计中语体和语境两种风格修辞路径,并通过相关设计案例予以解析;通过分析风格修辞在消费空间设计中的表现形式以及风格偏离对消费体验的积极作用,以期为消费空间设计提供新的思路和批评模式。

In the context of experiential consumption, the consumption space is not only the place where consumer behavior occurs, but also the important content of consumer consumption. The design of consumer space bears the important function of creating a consumption experience. The paper studies the design of consumption space from the angle of rhetoric. From the concept of Style rhetoric in rhetoric, the connotation of style rhetoric in space design is extended; The paper summarizes two stylistic rhetorical pathways in the design of consumer space, namely, style and context, and analyzes them through related design cases; By analyzing the positive effect of style deviation on consumption experience, it is expected to provide new ideas and critical models for consumer space design.