动态图形的设计与信息传播特性解析

Analysis on the Design and Information Communication of Motion Graphic

目的探讨动态图形设计的基本概念、设计要点及信息传播特性,以期寻求动态图形设计及其信息传播的多元综合方式。方法依据传播学和心理学的基本原理,结合具有代表性的典型案例,从动态图形的元素构成、运动设计及镜头语言等几个方面,对动态图形的信息传播特性及相关的设计要点进行分析和探究。结论动态图形设计是图形设计和影视动画创作的综合,其创作及信息传播具有图形设计与影视动画设计的双重特征,作为一种独特的信息传播方式,动态图形设计综合了图形设计与影视动态设计的信息传播优势,有效提升了信息传播的效果,增强了受众的信息体验。

It aims to discuss the basic concepts, design points and information dissemination characteristics of dy- namic graphic design, so as to seek a dynamic and comprehensive way of graphic design and information dissemination. According to the basic principle of communication and psychology, combined with a typical case, from the dynamic graphic elements, motion design and lens language, it analyzes and explores the information propagation characteristics of dynamic graphics and related design points. Motion graphic design is a synthesis of graphic design, animation design and film design. Its creation and information dissemination have the dual characteristics of graphic design and film and tele- vision animation design. As a unique way of information communication, dynamic graphic design combines the ad- vantages of information dissemination of graphic design and video dynamic design, effectively improves the effect of in- formation dissemination, and enhances the information experience of the audience.