多模态隐喻视角下的产品设计理论方法研究

Theory Method of Product Design in the View of Multimodal Metaphor

目的研究多模态隐喻在产品设计中的设计方法。方法归纳多模态隐喻在产品设计中的表现形式,深入分析其在产品设计中的创建机制与方法。结论提出以产品图像、动作、声音、空间为元素的多模式的产品设计创建方法。

It aims to study the design methods of multimodal metaphor in the product design. It induces the charac- terization form of multimodal metaphor in the products design and studies the creating mechanism and methods in the process of product design. Product design methods are proposed, which include the product image, movement, sound and space as the elements.