泰宁梅林戏文创产品设计与实践

Design and Practice of Cultural Creative Product of Taining Meilin Opera

目的发掘泰宁梅林戏的独特性,探讨其文创产品设计策略与原则,指导设计实践。方法分析泰宁梅林戏的文化内涵和艺术特色,提出泰宁梅林戏文创产品设计策略,归纳泰宁梅林戏文创产品形用统一和形意统一设计原则,并以"戏中情"礼品设计和"梅人胚"化妆品设计作为设计实践。结论泰宁梅林戏文创产品设计应注重对文化本原的传承与创新。

It excavates the uniqueness of Taining Meilin opera, discusses design strategies and design disciplines to guide design practice. Analyzed cultural connotations and art feature of Taining Meilin opera, and put forward design strategies, summed up design disciplines ： form and function, form and emotion, then took the gift design of Xi Zhong Qing and the cosmetics design of Mei Ren Pei as design practices. Pointed out that design of cultural creative product of Taining Meilin opera should lay emphasis on the inheritance and innovation of cultural origins.