汽车造型姿态的认知属性研究

Cognitive Attribute of Automobile Styling Stance

目的探讨汽车造型姿态的内在规律,研究汽车造型姿态的认知属性。方法将姿态特征划分为特征结构层与特征表现层。以原型模式识别理论为指导,提取姿态特征,建立特征组。对21位专家被试进行了意象配对与语义抽取的调研,分析了汽车造型姿态的功能属性和语义词。结果研究确认的功能属性为,前后脸行为倾向为同向的状态表现为攻势的态势,前后脸行为倾向为异向的状态表现为均衡或御势的态势。另外,针对汽车造型姿态的4种状态,抽取了4组语义词,语义词分布的差异反映了态势属性的认知差异。结论不同状态下的姿态特征组存在认知差异,研究结果将能够为设计方案的处理增强指向性,并辅助与支持设计方案的完善。

It aims to explore the inherent law of automobile styling stance, conducting research on cognitive attribute of the stance. By dividing the stance features into structure layer and performances layer and guided by prototype pattern recognition theory, we extract and characterized stance features for the stance posture and establish a feature set. We pre- sent an investigation from 21 experts on images paring and semantic words are extracted by investigating the attribute of structure layer areacquired. The tendency of front and rear mask in same direction shows an offensive posture while the tendency in opposite direction shows a defensive or an equilibrium posture. Semantic words are gathered for the expres- sion of feature set. Semantic divergences also reflect cognition differences among each state. There are cognition differ- ences among each state of the feature set. The result will be able to strengthen directivity for the generation of design scheme and help to improve the design scheme.