平面设计交互中的艺术通感

Artistic Synesthesia in Graphic Design Interaction

目的致力于了解作品受众和他们的期望值,通过研究分析平面设计交互中的艺术通感,将这种通感融入到设计中去,让设计作品和它的受众之间建立一种有机关系,达到设计本身对受众产生的最理想的效果。方法在能指和所指层面对符号学进行分析,并以平面广告为例,研究具体实例中艺术通感之于设计交互的影响。结论艺术通感的研究有利于更有效的实现平面设计交互的最理想效果,它是联接设计师、设计作品、受众的桥梁。艺术通感的研究对于平面设计的影响也必将是未来平面设计方向的一块重要的领域。

To understand the audience and their expectations, it studies and analyzes the artistic synesthesia in graphic design interaction, which is incorporated into the design work to create an organic relationship between the design work and its audience, to achieve the desired effect of the design on the audience. Using Semiotics in the signifier and signified level of analysis, and it is studied by means of graphic advertisement illustration. The study of artistic synesthesia is ben- efit for increasingly achieving the best effect of graphic design interaction, and is also a bridge among designers, designs, and audiences. The study of artistic synesthesia in graphic design interaction is the inevitable trend of interactive devel- opment of graphic design in the future.