基于微信平台的高校网络舆情分析及引导机制研究

An Analysis of University Public Opinion and Its Guidance System Based on WeChat Platform

网络是高校师生意见表达、信息交流和思想传播的重要场所。网络舆情是现实问题在网络上的"镜像折射"。作为社会舆情的"激发者"与"引导者",高校舆情发展态势直接影响着社会舆情的整体走向。互联网新语境下,信息传播方式的改变和网络舆论的形成都发生了重大变化,高校网络舆情也呈现出新的特性。如何适应新的传播媒介和沟通语境,理性分析高校网络舆情传播的特性及引导问题显得尤为迫切。基于微信平台对高校网络舆情引导进行有效分析,并提出应对策略,对于引导高校舆论,维护高校和谐稳定十分重要。

The Internet is an important place for university teachers and students to express their opinions,exchange information and disseminate ideas.Public opinion on the Internet is a"mirror refraction"of the real problem on the Internet.As the"inspirer"and"leader"of social public opinion,the development trend of public opinion in universities directly affects the overall trend of social public opinion.Under the new Internet context,the changes of the mode of information dissemination and the formation of online public opinion have undergone major changes.The public opinion of online public opinion in universities also shows new characteristics.How to adapt to the new media and communication context,the rational analysis of network characteristics of public opinion in universities and guide the issue is particularly urgent.Based on WeChat platform,it is very important to guide university public opinion and to put forward countermeasure in order to guide university public opinion and maintain the harmony and stability of colleges and universities.