板式网球特点及在中国推广概况

The Features of Paddle and Marketing General Situation in China

板式网球,是一项在老百姓身边易于开展的时尚、高雅的健身运动,又是一个投入低(相对于网球)、见效快(比网球的参与、普及度高)的市场盈利项目。具有观赏性、群众性、安全性和经济实惠性的特点。在中国开展板式网球运动,可以依托原有的网球人才的借势转型得以实现。本文以四川省为例,具体实施可借助"一线两翼"的推广发展策略。

Paddle is a community-friendly sport item of popularity and elegance. And as a Commercial project, paddle is more competitive in cost and marketing comparing with tennis. Paddle provides a low-cost, healthy and easy-to-learn sport experience; furthermore, it is of great entertainment. In China, paddle could expand basing on the sources of the applied tennis practitioners. “One Thread and Two Flanks” policy is brought out to direct its marketing. This paper takes Sichuan Province as an example.