乡村旅游视域下家庭农场发展策略研究

Study on the Development Strategy of Family Farms from the Perspective of Rural Tourism

家庭农场与乡村旅游的结合,是一种以旅游为引导、以当地特色农业资源为基础的家庭农场创新模式,是现代农业、健康休闲和乡村旅游转型升级的需要。家庭农场旅游发展存在主要问题是发展定位雷同,缺乏差异化;旅游网络技术平台建设滞后;旅游景区环境质量亟待改善;乡村文化内涵挖掘缺乏特色;政策扶持乏力,难以满足现实需求。因此,以乡村旅游视域角度,促进家庭农场发展策略建议从顶层设计,科学规划;搭建平台,改善管理;优化环境,提升服务;挖掘内涵,培育品牌以及完善政策,强化支撑等方面加以考虑。

The combination of family farm and rural tourism is an innovative mode which is guided by tourism and based on localcharacteristic agricultural resources. It is also the need of modern agriculture, health leisure and rural tourism transformation and up鄄grading. The main problems of developing tourism faced by family farm include： firstly, development orientation is identical and lack ofdifferentiation; secondly, the construction of tourism network technology platform lags behind; thirdly, the environmental quality of sce鄄nic spots should be improved urgently; fourthly, it is lack of unique features in rural cultural connotation; finally, the support of policyis weak, which is difficult to meet the actual needs. Therefore, from the perspective of rural tourism, it could promote the developmentstrategy of family farm from some approaches. It should design and plan from top level scientifically. In addition, it should build a plat鄄form to improve management. Thirdly, it should optimize the environment and improve service. Moreover, it should excavate connota鄄tion and cultivate brand. Finally, it also should perfect policy and strengthen support.摇 摇