竞技体育大国优势与发展我国外向型体育产业策略研究

Research on the Superiority and Development of Outward Sports Industry in Competitive Sports in China

改革开放以来,发展竞技体育、提升国家影响力是我们的一项重要国策,在大量的人力、物力、财力的支撑下,我国竞技体育成绩突飞猛进,体育运动受到全社会的关注并逐渐走入人们的生活,我国真正成为了一个有影响的体育大国。如今在我们需要大力发展体育产业之时,竞技体育的国际影响力对我国体育产业的积极促进作用不容小视,积极发展外向型体育产业、积极促进体育与金融的融合、积极利用国外金融资本并融入国外金融体系是我国发展外向型体育产业的主要方向。

Since the reform and opening up,the development of competitive sports and the promotion of national influence areone of our major national policies. With the support of a large amount of manpower,material and financial resources,the performance of sports in our country has progressed by leaps and bounds. Sports have received the attention of the whole societyand gradually into people＇ s lives,our country has truly become an influential sports power. Nowadays,when we need to vigorously develop the sports industry,the international influence of competitive sports can not underestimate the positive role ofsports industry in our country. We should actively develop the outward - oriented sports industry,actively promote the integration of sports and finance,actively utilize foreign financial capital and integrate into foreign financial system,and that is themain direction for China to develop its export - oriented sports industry.