困境与机遇:互联网思维下的拓展培训营销

Difficulties and Opportunity of the Exploration of Expanding Training Marketing Mode under Internet thinking

受信息爆炸所驱动,各大企业主动或被动地融入信息洪流,企业营销推广在这样的背景下正经历着一场巨大变革。这场革命是"互联网+"时代下所有商业需要面对的现实,是对工业化思维的重新审视,并且通过革新来提升在各商业界的竞争力。拓展培训作为万千企业中的一种,且作为一种新兴的时尚现代企业,在我国起步较晚,但发展迅速。拓展培训通过设计一系列拓展项目,使参与者能够挑战自我、超越极限、追求快感,被不少企业所接受,被誉为"朝阳产业"。拓展培训如何在互联网时代的激烈竞争中求生存、谋发展的一大不变定律便是积极推销自己,采用一定的营销手段与策略显得十分重要。

Nowadays, many enterprises integrate into information flood with the actuation by information explosion. Under this background,enterprises ＇ marketing promotion is undergoing a revolution,which will be faced by all commerce in the internet ＋ era. The revolution is a review of industrialized thinking,through which the competency in different fields of commerce is promoted. As a newborn fashion enterprise,expanding training is developing very fast in China. By designing a serious of programs,expanding training is called the sunrise industry,which accepted by many companies for its functions such as self-challenge,surpassing the limits,and pursuing pleasure. One of the development law for the training to survive and develop is active self-promotion.Therefore,the use of certain marketing methods is of great importance.