广东省拓展旅游市场开发研究

Research on Outward Bound Tourism Market Exploration in Guangdong

随着拓展旅游的价值被市场逐渐认可接受,广东的拓展训练基地经过几年的快速发展、已经逐渐与旅游活动开始融合,但由于拓展旅游产业发展尚未成型,目前还存在很多亟待解决的问题,主要包括行业发展不规范、旅游产品单调、兼通旅游和拓展训练的复合型导游人才匮乏等。通过对广东省拓展旅游产业现状及现存问题的调查与分析,提出科学合理的建议及对策,以建立规范广东省拓展旅游市场开发体系,促进广东省乃至全国拓展旅游产业的健康有序发展。

As the value of outward bound tourism is accepted by the market gradually,the outward bound training base in Guangdong is gradually merged with tourism after years of rapid development. However,many problems exist due to the under developed tourism,which include unstandardized industrial development,monotonous tourist products,and in lack of tourist conductors who are both expertized at tourism and outward bound. By investigating and analyzing the current industry statue and problems of the outward bound tourism in Guangdong,this thesis proposes scientific and rational suggestions in order to establish a standardized development system for outward bound tourism market in Guangdong which can facilitate the national outward bound tourist industry to develop in a healthy and well-organized way.