新零售趋势下的实体零售企业创新路径

Innovation Path for Offline Entity under the Trend of New Retail

在新形势下,对各种规模的实体零售企业来说,创新是必然的选择,但如何创新是个难题。创新的路径很多,在新零售趋势下,可以采取多方突破的策略,智能机器人和VR技术等的应用可为零售企业的经营创新打开局面。

Innovation is the only option for any type of retail enterprises under the new circumstance.But how to innovate is a serious subject.In fact,there are many innovation ways.Retail enterprises can take innovation breakthrough in the more directions.The application of intelligent robot and VR technology can provide a new possibility for retail enterprise in management innovation.