徽派建筑符号在安徽城市形象设计中的再生设计

Reproduction Design of Huizhou Architectural Symbols in Anhui Urban Image Design

受外来文化的冲击,现代城市形象设计虽"时尚"但遗失了其本源,让城市形象缺乏独特的地域性视觉特征。由于现代城市形象中对地域性元素注入不够,让城市本土特有色彩丢失,从而让人们对城市的认同感减弱。文章旨在研究地域性传统建筑符号并探究如何将其转译应用于现代城市形象中,让现代城市形象设计能够塑造"传承",制造"乡愁"。

Influenced by the foreign cultures,the design of modern urban image is＂fashionable＂but its origin is lost,which makes the city image lack of unique regional visual features.Due to the insufficient injection of regional elements in the modern urban image,the unique color of the city is lost and the people＇s recognition of the city is weakened.The main idea of this article is to study the symbols of traditional regional architecture and to explore how to translate them into modern urban imagery so that modern urban imagery design can create＂heritage＂and create＂homesickness.＂