“网文出海”的长久之道

The Sustainable Development of Overseas Publication of Chinese Network Literature

网络时代诞生的中国网络文学,在国内历经二十余年发展,近年开始走出国门,向世界展示中国形象。然而,在网文出海大热的背后,生机和障碍同在,机会与威胁并存。文章对网络文学海外出版所面临的一系列优劣势进行概括和分析,在此基础上试图提出未来网络文学海外出版的发展举措。

After more than 20 years＇ development in China, Chinese online literature, born in the Internet age and began to gain popularity among foreign readers in recent years. It has taken the responsibility of spreading Chinese culture and presenting Chinese images to the world. However, after the popularity of Chinese online literature abroad, it can be seen that difficulties coexist with hope; opportunities always go with challenges. This paper summarizes and analyzes the series of advantages and disadvantages of overseas publication of Chinese network literature. On this basis, this study attempts to propose the future development initiatives of overseas publication of network literature.