微信公众号:以互联网思维探析“自出版”新平台

WeChat Public Platform: A Study on “Self-Publishing” New Platform from the Angle of the Internet Centric Model

新媒介技术赋予了个人与出版商分庭抗礼的武器,"去中介化"就成为一种必然的新出版趋势。"自出版"作为新的出版力量,伴随着媒介技术的发展,经历了形态和特色上的演进。而微信公众号,在移动互联和移动终端技术不断精进普及的过程中创新和积累,彰显出作为"自出版"平台在用户、技术、内容、营销以及盈利方式等方面的优势和潜力,同时也不可避免地暴露出一些问题。"自出版"就是对传统出版方式的一种撞击,颠覆其精英主义、管理模式以及生态环境。如果以互联网思维来重新审视微信公众号在内的"自出版"平台,一些传统框架里的问题似乎就能够迎刃而解。

New media technology has given individuals more opportunities to rival publishers, so ＂disintermediation＂ is becoming an inevitable new publishing trend. With the development of media technology, ＂self-publishing＂, as a new kind of publishing force, has experienced the evolution of forms and features. WeChat public platform never stops to innovate and progress with the advances in mobile network and mobile terminal technology, which highlights its strengths and potentials of being a ＂self-publishing＂ platform in terms of users, technology, content, marketing, and profitabiliW. Meanwhile, there exist some problems inevitably. Nevertheless, ＂self-publishing＂ has a strong impact on the traditional way of publishing and challenged its elitism, old way of management and ecological environment. Reflecting on the ＂self-publishing＂ platform, including WeChat public platform from the perspective of the Internet centric model, those problems in traditional framework can be solved smoothly.