服务创新资源与能力对商业模式创新选择的影响

The Effect of Service Innovative Resources and Capability on Business Model Innovation Intention

我国现代服务业相对落后,后发企业大多通过商业模式创新实现赶超。聚焦服务型企业的商业模式创新选择及其前置影响因素,从资源、能力角度构建了服务创新资源与能力影响商业模式创新意愿的概念模型。以现代服务业为背景,访问调查武汉、荆州、深圳三地服务企业,收集数据并进行分析。结果表明,服务创新资源与能力4个维度(新服务开发战略能力、聚焦新服务开发流程能力、市场敏锐性、IT与"互联网+"经验)均对企业商业模式创新意愿产生正向影响,但影响程度各不相同,且具有行业差异性;组织环境既能直接正向影响企业商业模式创新,又在创新资源与能力对商业模式创新意愿的影响关系中起正向调节作用。

China＇s modern service industry is relatively backward at present, so that latecomer firms catch up predominantly relying on business model innovation. Focusing on the business model innovation and its antecedents in service enterprises, this study constructs a conceptual model describing the influence of service innovation resources and capability on intention of business model innovation from the perspective of resource and capability. Taking the modern service industry as the backdrop, the data is collected through survey on service enterprises from Wuhan, Jingzhou and Shenzhen. The results show that the service innovation resources and capability of ~our dimensions （the new service development strategy ability, the competence of focusing on new service development process, the market sensitivity as well as IT and the Internet~ ex- perience） have a significant positive influence on business model innovation intention, but the degree of influence varies, and there are differences in the different service industries as well; the organization context not only directly affects the in- tention of business model innovation but also plays a positive moderating role in the relationship of innovative resources and capability and intention of business model innovation. The study is expected to provide management decision basis for the innovation selection of service enterprise business model.