生产商与销售商知识共享行为的演化博弈

An Evolutionary Game of Information Sharing Behavior Between Manufacturers and Sellers

主要研究生产商和销售商之间知识共享行为的演化趋势及其影响因素.在分析生产商和销售商策略选择收益的基础上,运用演化博弈理论,构建了知识共享行为的演化博弈模型,分析了系统的行为演化路径和演化稳定策略及其影响因素的作用机理.结果表明:生产商与销售商的知识共享行为主要受到收益和成本等因素的影响,且当知识共享时所获得的净收益大于采取不共享时的净收益时,生产商与销售商最终会趋于知识共享.

This paper mainly studies the evolution trend and influencing factors of information sharing between manufacturers and sellers.Specifically,it constructs the model of evolutionary game of information sharing behavior by using evolutionary game theory based on the analysis of choosing benefits of manufacturers and sellers.Besides,it analyzes the elements of the path of behavioral evolution,the stable strategy and influencing factors of evolution.The results show that the information sharing behavior between manufacturers and sellers are mainly affected by the profit and cost.When the net income obtained by the information sharing is more than that of not taking a strategy of information sharing,the manufacturers and sellers will choose information sharing eventually.